Pick ‘n’ Mix and Twitter Magic – The 4 cornerstones of Feminism 2.0

Annoyed by the word Feminism?

Recently the Word Feminism has been put on the Times Magazine’s List of Words to Ban. And while I of course understand all the outrage about it on social media, I also think that (on the bright site) if a high profile magazine is annoyed enough to put Feminism on its famous list, then is must mean that Feminism is alive and kicking!

Chances are that the people who put it there either still haven’t quite grasped the meaning or are uninformed enough to be turned off by all the solid cliché that surrounds the typical feminist aka hairy humourless man hating hippie who commits the offence of wearing no make-up and makes inflationary use of the words patriarchal and oppression.

Photo source: Craft.org (http://www.craft.org.au/news/funny-crafty-women/)

While this might be true for some, it is important to understand that there are at least as many sorts of feminists as there are in a pick ‘n’ mix. And while we agree on the most important truth of all – equal rights and opportunities for man and woman, we also disagree a lot!

pickn mix

Photo source – Flickr ( https://www.flickr.com/photos/davidlocke/)

New technologies have changed the playing field and there is a lot of discussion about where Feminism should be headed and what makes a good feminist.

For too long Feminism seems to have been niche and a sole female issue. I personally believe that in order to make Feminism sustainable and lessen its niche-status, it might take re-branding of some sort to make it more inclusive and attractive for the next generation of girls who are presented with entirely new challenges.

And things seem to be looking up. The Feminism Issue of the posh Magazine Elle in in the shops, and if you are remotely interested in the topic, I suggest you grab it! I do by far not go along with all their articles, but found it very informative and applaud them for putting Feminism between the cool magazines on the newsagent’s shelf!


Feminism is certainly dusting off its old image and preparing to step into the 21st century and four new cornerstones seem to have been emerging in the process.

  1. Attraction: Fresh icons with entirely different approaches and personalities – no stereotypes in sight!

Of course there is Malala, a name powerful enough to remind us that everyone, no matter what age, gender or background can stand up for what is right and make a difference. The Nobel Peace Prize is well deserved!

After a felt lack of strong female role models (don’t we all miss the Spice Girls and Buffy) a few have recently volunteered to fill the gap. The loudest and most prominent of them probably being Beyoncé (I mean who run the world – right?) who co-founded Chime for Change and successfully campaigned for Ban Bossy but at the same time is frequently criticised for over-sexualisation and her believe that the financial independence is central to emancipation.

Then there is the bedazzling Angelina Jolie who has always been some sort of a human rights activist, but recently managed to take a problem which many found uncomfortable to discuss publicly and significantly raise awareness about Sexual Violence in Conflict, co-chairing the corresponding Global Summit in London this summer and becoming a Dame as reward for her efforts.

But of course there are a range of others and I particularly like the approach cutesy Zoey Deschanel who launched the website Hello Giggles for teenagers who also provide a lot of the content for the site. The focus is on providing a positive online environment for kids free from bullying or other kinds of abuse as an alternative to other social media platforms. Negative comments are being deleted immediately.

Presented are also positive role models such as the super confident and sharp minded Mindy Kaling, who refuses surrender to high gloss expectations about what a woman should look and behave like, and has become famous for hilarious quotes like ‘It’s so weird being my own role model.’ or ‘My body is very attracted to your body, but when you speak my brain gets angry.’

But everybody knows that there can’t be any successful movement without a pinch of magic.


Photo source: Flickr (https://www.flickr.com/photos/hryckowian/)

OK, yes – there can, but it would be less, well…magic and could you think of a better female kids role model is there than J.K. Rowling’s brainy and brave Hermione, who (hopefully) is equally admired by boys and girls? OK there are Pippi Longstockings and Lisa Simpson, but remember little muggle Hermione from the Harry Potter films?


Photo source: Flickr (https://www.flickr.com/photos/23489340@N04/)

Well she has grown up and child star Emma Watson, is now not only a style icon and has a degree in English literature and is the new UN Women Goodwill Ambassador. She is a passionate women’s rights activist and played a key role in launching the He for She campaign which focuses on encouraging men to support gender equality and gave her famous feminist speech at the launch event in NY:

  1. Inclusion: Male support – Feminism for everybody!

Responsible for the appointment of Emma Watson for the UN’s He for She campaign is the current UN Women Executive Director Phumzile Mlambo-Ngcuka who has recognised that ‘gender equality can only be achieved if men and boys take full responsibility, working side by side with women and girls, to redress the dynamics that hinder progress.’

Famous examples include Ryan Gosling, Patrick Steward, Dustin Hoffman and Jon Hamm;  For a more comprehensive list look here.

A very fashionable approach to make Feminism more inclusive was made recently with the Fawcett Society’s feminist T-Shirt campaign supported by celebrities and politicians (apart from our prime minister of course) which was brought into disrepute as rumours spread that these t-shirts had been made in sweatshops. The Fawcett Society could proof these allegations wrong but of course they were a suspiciously convenient deviation from the actual feminist message and nobody was really listening anymore… Coincidence? Well…

Watch video by Huffington Post about the controversial feminist T-shirts

  1. Globalisation: Viral protests – Supporting each others women’s rights battles across the world!

Global protest solidarity have become a frequent and powerful phenomenon. People all over the world joined the Japanese protest for freedom at the same time, in their own countries to show support and that the world is watching. I remember feeling this sense of solidarity when we joined hundreds of protesters in Dublin by congregating in front of the Irish embassy in London at the #repealthe8th protest calling for a change of Irish abortion legislation following the death of two women who could have been save by abortion but were denied the procedure. We saw similar protests across the rest of Europe, particularly in Spain.

me at repeal teh 8th protest

               Me at the London pro-choice protest

Of course the global element has been made so much more possible with the rise of social media.

  1. Social Media: The Art of Networking – #Hashtag Feminism and Power Boost

Networking Feminism is indeed a word listed in Wikipedia, and probably quite right so. Social media not only empowers women rights campaigners, as most of them are free to to use, they also make Feminism more accessible, particularly to the younger generation, the future of Feminism. Examples on how social media have power boosted the cause are endless, just look at the  case of the twisted “rape Guru” Julien Blanc (part of me still can’t believe he’s real) who has been refused entry to Australia, thanks to an online petition.  A similar petition is in progress for the UK, you can sign it here.

Ched Evans is another recent example. Social media flexed its muscle when the convicted rapist was released after serving part of his sentence and returned to training with his football club Sheffield United thinking there was some kind of expiry date on rape. Singer Paul Heaton, one the club’s patrons handed in his resignation instantly and protests on social media have been so loud that the football club still hasn’t dared signing him and one of the sponsors is threatening to pull out should the club take Evans on board, the other hinting they might be doing the same. He petition urging to refuse reinstating Evans is still in need of signatures. You can sign here.

The Evans case has also shown the downside of social media. It is unfiltered and leaves a lot of room for bullying, as experienced by sports heroine Jessica Ennis-Hill, who was subjected to a wave of abuse and rape threats on Twitter such as “Hope Ched Evans gets you you little slut.” when she publicly took a stance and demanded her name being taken removed from a stand at the Sheffield United should they offer Evans a new contract.

On a brighter note social media also opened up a completely new world, making us aware of the lady pen, thanks to YouTube which helps me keeping tabs on my favourite comedian in the world Ellen. Check her out promoting the lady pen here – I mean who would want to be without???

Oh did I mention that social media so very powerful, it even got TIME magazine to apologise for ever putting the word feminist on their ban word list and to (of course) remove it?

screenshot time mag apology

Well there you go, all well that ends well!


Females in STEM – Wrecking gender-bias and Page 3

Last week I had the honour to chair a discussion at the FiL conference at the Institute of Education in London. The panel discussion focussed on the lack of representation of females in STEM a-levels and STEM professions.

The speakers Ellie Cosgrave of ScienceGrrl, Clare Thomson of the Institute of Physics, Shelley Galvin of the WISE Campaign and Brenna Hassett of TrowelBlazers explored the subject from different angles.

Brenna explained how she and 3 fellow scientists aim to give female contributions in archaeology, palaeontology and geology the credit they deserve. Clare shared alarming statistics showing that females only account for 13% of the STEM workforce explaining that students from all female schools are more likely to go on to study STEM subjects than girls from mixed schools. Ellie told us how one of her teachers had a big impact on her career choice encouraging her to study science, but also shared her personal experience of gender related and even sexual abuse at work.  Shelley on the other hand shared her predominately positive experience of working as a female in the male dominated engineering field and underlined that positive role models have a big impact on subject and career decisions.

It materialised that apart from role models gender identity and perceptions among teenagers of both genders have a big impact. This does include gender bias and gender branding which we all have experienced in one way or another. There was also the worry that STEM subjects are often taught by teachers, who are not actually specialised on the subject and therefore not passionate about it.

FiL conference 14.JPG 2

A lively discussion followed and we were all surprised that there currently are no numbers showing us, how many young women might opt out of studying STEM due to discrimination or bullying.

I also noticed that although I believe I might have been the only female in the room  with a BME background, the audience was very diverse.

The discussion clearly showed not only how different we are but also uncovered a wide range of coping mechanisms which we all have developed growing up. These would probably depend on personality, experience and the particular situation.

Some people would report discrimination in the workplace straight away; others rather ignore it as it could have a negative impact on their career and atmosphere at work. Some women are deeply upset witnessing their male colleagues staring at Page 3 during their tea break on the building side, others answer this insensitivity by bringing in a magazine full of half-naked men to work the next day, reading it with ostentation – which as we heard worked a treat.

There is of course no right or wrong, and in an ideal world we would not need copying mechanisms for discriminatory situations at all, for they wouldn’t exist.

The discussion however not only gave the audience handy tips but also established clear recommendations as to how to proceed and what needs to be done to entice females into studying STEM subjects:

  • Schools should not take a lack of uptake of STEM subjects by females as a natural situation and instead look into why their female students find STEM subjects less attractive and address the issue within their school
  • Parents should be aware of gender “branding” and ensure that their child’s/teenager’s environment is as versatile as possible and encouraging STEM related interests and hobbies
  • Teachers can look at the Wise campaign for help. Campaign posters showing positive examples of females in STEM professions are also available to challenge conscious and unconscious gender bias
  • Companies should establish more effective campaigns and procedures to make reporting of gender-related discrimination less difficult and uncomfortable
  • The government should encourage shared parental leave more progressively to avoid recruitment discrimination against young women
  • We should identify and challenge gender-bias whenever we encounter them